Heartland Living & Rehab at the Moses H Cone Memor — nursing home in Greensboro, NC

Facility type: Nursing home · SNF / NF
CMS provider type: Medicare and Medicaid
Certified beds: 107 CMS-certified beds (not state-licensed beds)
Licensed beds: State licensure is issued by the state survey agency. State license records are not yet ingested for this facility; the federal CMS certification is shown instead.
Average residents per day: 92.1 CMS, MDS-derived
CMS Certification Number: 345391
Certification status: Active CMS certification Verified
First approved (Medicare/Medicaid): Jul 11, 1991
Ownership type: For profit - Corporation
Operator (legal business name): Heartland of Greensboro, Inc
CMS chain: Century Care Management 7 facilities
Phone: (336) 358-5100
Resident & family council: Resident
Sprinklers in all required areas: Yes
Official profile: Medicare Care Compare ↗

Inspection record · CMS window

Verified

Inspections

6

latest Apr 30, 2026

Citations

23

13 health · 10 fire

Harm or worse

0

no immediate jeopardy

Severity	Isolated	Pattern	Widespread
Immediate jeopardy	J·	K·	L·
Actual harm	G·	H·	I·
Potential harm	D15	E5	F3
Minimal	A·	B·	C·

CMS publishes about the three most recent standard surveys plus complaint and infection-control inspections from the prior three years. Older findings leave the dataset; their absence is not evidence they never happened.

CMS Five-Star ratings

Federal · CMS

Overall

Health inspections

Staffing

Quality measures

Penalties · about the last 3 years

Fines

0

$0

Payment denials

0

Latest

—

Federal certification

Federal · CMS

Authority: Centers for Medicare & Medicaid Services (CMS), surveyed by the state survey agency
CCN: 345391
Program: Medicare and Medicaid
Medicare (SNF): Certified
Medicaid (NF): Certified
Certified beds: 107
First approved: Jul 11, 1991
Located in a hospital: No
Status: Active CMS certification as of CMS release Oct 1, 2026
Evidence: Verified

State license

State licensure is issued by the state survey agency. State license records are not yet ingested for this facility; the federal CMS certification is shown instead. State coverage for North Carolina.

Federal certification and the state license are different records. A nursing home is licensed by the state and, separately, certified by CMS to bill Medicare and/or Medicaid. We link them by the CCN when the state publishes it; otherwise by exact address, house number and street, or exact name within the same ZIP, and label that link as inferred. Never by name alone.

CMS publishes about the three most recent standard surveys plus complaint and infection-control inspections from the prior three years. Older findings leave the dataset; their absence is not evidence they never happened.

Date	Domain	Survey types	Citations	Most severe	Open
Apr 30, 2026	Fire safety	Fire Safety Standard	1	Potential harm	—	Open →
Apr 30, 2026	Health	Health Complaint, Health Standard	2	Potential harm	—	Open →
Feb 26, 2025	Fire safety	Fire Safety Standard	2	Potential harm	—	Open →
Feb 26, 2025	Health	Health Standard	3	Potential harm	—	Open →
Sep 28, 2023	Fire safety	Fire Safety Standard	7	Potential harm	—	Open →
Sep 28, 2023	Health	Health Standard	8	Potential harm	—	Open →

Enforcement

Penalties

Civil money penalties and denials of payment for new admissions, as published by CMS (about the last three years). Amounts may change on appeal.

No fines or payment denials in the CMS Penalties file for this CCN.

Scope × severity

Severity	Isolated	Pattern	Widespread
Immediate jeopardy	J·	K·	L·
Actual harm	G·	H·	I·
Potential harm	D15	E5	F3
Minimal	A·	B·	C·

By concept

Date	Tag	Deficiency	Scope / severity	Correction	Flags
Apr 30, 2026	K-0222	Add doors in an exit area that do not require the use of a key from the exit side unless in case of special locking arrangements. Egress Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Aug 19, 2026
Apr 30, 2026	F-0584	Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Resident rights & abuse/neglect	D · Potential harm Isolated	Corrected May 22, 2026	Complaint
Apr 30, 2026	F-0695	Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Clinical care	D · Potential harm Isolated	Corrected May 22, 2026	Complaint
Feb 26, 2025	K-0521	Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions. Services Deficiencies · Environment & life safety	E · Potential harm Pattern	Corrected May 10, 2025
Feb 26, 2025	K-0918	Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Environment & life safety	E · Potential harm Pattern	Corrected May 10, 2025
Feb 26, 2025	F-0584	Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Resident rights & abuse/neglect	D · Potential harm Isolated	Corrected Mar 19, 2025
Feb 26, 2025	F-0690	Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections. Quality of Life and Care Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Mar 19, 2025
Feb 26, 2025	F-0727	Have a registered nurse on duty 8 hours a day; and select a registered nurse to be the director of nurses on a full time basis. Nursing and Physician Services Deficiencies · Staffing & supervision	E · Potential harm Pattern	Corrected Mar 19, 2025
Sep 28, 2023	K-0211	Keep aisles, corridors, and exits free of obstruction in case of emergency. Egress Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Dec 3, 2023
Sep 28, 2023	K-0281	Install proper backup exit lighting. Egress Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Dec 3, 2023
Sep 28, 2023	K-0321	Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system. Smoke Deficiencies · Environment & life safety	F · Potential harm Widespread	Corrected Dec 3, 2023
Sep 28, 2023	K-0324	Provide properly protected cooking facilities. Smoke Deficiencies · Environment & life safety	F · Potential harm Widespread	Corrected Dec 3, 2023
Sep 28, 2023	K-0372	Ensure smoke barriers are constructed to a 1 hour fire resistance rating. Smoke Deficiencies · Environment & life safety	F · Potential harm Widespread	Corrected Dec 3, 2023
Sep 28, 2023	K-0521	Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions. Services Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Dec 3, 2023
Sep 28, 2023	K-0923	Have proper medical gas storage and administration areas. Gas, Vacuum, and Electrical Systems Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Dec 3, 2023
Sep 28, 2023	F-0584	Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Resident rights & abuse/neglect	D · Potential harm Isolated	Corrected Nov 1, 2023
Sep 28, 2023	F-0641	Ensure each resident receives an accurate assessment. Resident Assessment and Care Planning Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Nov 1, 2023
Sep 28, 2023	F-0656	Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Nov 1, 2023
Sep 28, 2023	F-0755	Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. Pharmacy Service Deficiencies · Medication management	E · Potential harm Pattern	Corrected Nov 1, 2023
Sep 28, 2023	F-0759	Ensure medication error rates are not 5 percent or greater. Pharmacy Service Deficiencies · Medication management	D · Potential harm Isolated	Corrected Nov 1, 2023
Sep 28, 2023	F-0761	Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Pharmacy Service Deficiencies · Medication management	E · Potential harm Pattern	Corrected Nov 1, 2023
Sep 28, 2023	F-0867	Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action. Administration Deficiencies · Administration & records	D · Potential harm Isolated	Corrected Nov 1, 2023
Sep 28, 2023	F-0880	Provide and implement an infection prevention and control program. Infection Control Deficiencies · Infection prevention	D · Potential harm Isolated	Corrected Nov 1, 2023

“Corrected” does not erase a citation: the historical finding stays listed with its disposition. Narrative statements of deficiencies are not part of the CMS dataset; see Care Compare for the official inspection report.

Five-Star ratings

Federal · CMS

Overallstate 3

Health inspectionsstate 2.9

Staffingstate 2.7

Quality measuresstate 3.5

Long-stay QM

Short-stay QM

CMS ratings apply to CMS-certified nursing homes only and are relative within each state. They are not a guarantee of any individual resident’s experience.

Nurse staffing · hours per resident per day

Total nurse staffing3.70

State avg 3.87US avg 3.90

Registered nurse (RN)0.23

State avg 0.62US avg 0.69

Licensed practical nurse0.62

State avg 0.88US avg 0.86

Nurse aide2.85

State avg 2.37US avg 2.35

Weekend total nurse3.36

State avg 3.40US avg 3.43

Reported from Payroll-Based Journal (PBJ) data, as published by CMS. Case-mix adjusted total: 4.07 (case-mix index 1.27).

Staff turnover

Total nursing staff turnover35.3%

State avg 48.7%US avg 45.3%

Registered nurse turnoverNot reported

State avg 45.7%US avg 42.5%

Administrators who left0

State avg 1US avg 1

Health survey score

Cycle 1 standard survey: Apr 30, 2026
Cycle 1 health score: 8
Total weighted score: 10

Operating entity

Heartland of Greensboro, Inc

CMS legal business name of the certified provider. Operates this facility only.

VerifiedLinked by exact legal name

CMS chain

Century Care Management

7 facilities in 1 states. CMS chain ID 131.

VerifiedAssigned by CMS

Chain average overall rating (CMS): 4.4

Ownership disclosures

Disclosures

7

Organizations

2

Individuals

5

Direct & indirect ownership

Owners of record

Name	Type	Role (Carefield group)	CMS role text	Share	Since
Noah K Duncan Mrtl Tr	Organization	Direct owner	5% OR GREATER DIRECT OWNERSHIP INTEREST	100%	Apr 30, 2013

CMS Ownership file

All disclosed roles

Operator, owners, managers, officers and lenders are distinct roles and are never flattened into one entity. Organizations link across facilities by exact normalized legal name; individuals are listed per facility only.

Name	Type	Role (Carefield group)	CMS role text	Share	Since
Noah K Duncan Mrtl Tr	Organization	Direct owner	5% OR GREATER DIRECT OWNERSHIP INTEREST	100%	Apr 30, 2013
Century Care Management, Inc	Organization	Operational / managerial control	OPERATIONAL/MANAGERIAL CONTROL	not provided	Mar 8, 2007
Barbara Boyette	Individual	Corporate officer / director	CORPORATE DIRECTOR	not provided	Mar 8, 2007
Robert Gilliam	Individual	Corporate officer / director	CORPORATE DIRECTOR	not provided	Nov 14, 2008
Robert Gilliam	Individual	Corporate officer / director	CORPORATE OFFICER	not provided	Sep 1, 2021
James Schmidlin	Individual	Corporate officer / director	CORPORATE OFFICER	not provided	Sep 1, 2021
Horace Wilson	Individual	Managing employee	W-2 MANAGING EMPLOYEE	not provided	Aug 23, 2017

Same chain in North Carolina

All 6 in chain →

Facility	Beds	Last inspection	Citations (window)	Fines
Crystal Bluffs Rehabilitation and Health Care Cent 4010 Bridges Street Extension, Morehead City, NC 28557 CCN 345170	92	Jan 7, 2026	8	—
Whispering Pines Nursing & Rehab Center 523 Country Club Drive, Fayetteville, NC 28301 CCN 345348	86	Jul 30, 2026	171 harm	$8,512
Scottish Pines Rehabilitation and Nursing Center 620 Johns Road, Laurinburg, NC 28352 CCN 345383	149	Dec 18, 2025	14	—
Haymount Rehabilitation & Nursing Center, Inc. 2346 Barrington Circle, Fayetteville, NC 28303 CCN 345414	98	Jul 2, 2026	9	—
Bayview Nursing & Rehabilitation Center 3003 Kensington Park Drive, New Bern, NC 28560 CCN 345465	60	Nov 20, 2025	5	—
Adams Farm Living & Rehabilitation 5100 Mackay Road, Jamestown, NC 27282 CCN 345535	120	Dec 5, 2025	123 harm	$24k

No building or property record is linked to this facility yet. Parcel, assessor and building-permit joins will be added only where a valid site match exists.

Coordinates as published by CMS.

Address: 1131 North Church Street, Greensboro, NC 27401
ZIP: 27401
County: Guilford County FIPS 37081
State: North Carolina
Urban / rural (CMS): Urban

Within ~25 km

Nearby nursing homes

Facility	Distance	Beds	CMS overall	Last inspection	Citations (window)	Fines
Linden Place Center for Nursing and Rehabilitation 1201 Carolina Street, Greensboro, NC 27401 CCN 345014	0.6 km	105		Jan 10, 2026	531 harm4 open	—
Kindred Hospital East Greensboro 2401 South Side Boulevard, Greensboro, NC 27406 CCN 345273	4.8 km	23		Dec 19, 2025	142 open	—
Blumenthal Health and Rehabilitation Center 3724 Wireless Drive, Greensboro, NC 27455 CCN 345006SFFAbuse icon	4.9 km	134	Not rated	May 6, 2026	865 IJ2 harm2 open	$210k
Maple Grove Health and Rehabilitation Center 308 West Meadowview Road, Greensboro, NC 27406 CCN 345448	5.9 km	210		Aug 6, 2026	311 harm1 open	$50k
Guilford Health Care Center 2041 Willow Road, Greensboro, NC 27406 CCN 345460	6 km	110		Mar 18, 2026	38	—
Piedmont Hills Center for Nursing and Rehab 109 S Holden Road, Greensboro, NC 27407 CCN 345116	6.2 km	126		Feb 27, 2026	925 IJ2 harm6 open	$218k
Whitestone a Masonic and Eastern Star Community 700 South Holden Road, Greensboro, NC 27407 CCN 345506	6.5 km	60		May 20, 2026	171 harm1 open	$25k
Greenhaven Health and Rehabilitation Center 801 Greenhaven Drive, Greensboro, NC 27406 CCN 345132Abuse icon	8 km	120		Sep 4, 2025	402 IJ3 harm1 open	$123k

Source	Record	Facts	Evidence	Source release	Retrieved
CMS Provider Information US-CMS	345391	name, address, phone, certification, certified_beds, ownership_type, legal_business_name, chain	Verified	Oct 1, 2026	Nov 7, 2026
CMS Provider Information US-CMS	345391	ratings, staffing, health_survey_score Five-Star ratings and PBJ staffing apply to the CMS-certified universe only.	Verified	Oct 1, 2026	Nov 7, 2026

Record-level source links for CCN 345391

First seen by Carefield Nov 7, 2026 · last changed Nov 7, 2026. This record as JSON · Report a correction