Latta Road Nursing Home East — nursing home in Rochester, NY

Facility type: Nursing home · SNF / NF
CMS provider type: Medicare and Medicaid
Certified beds: 40 CMS-certified beds (not state-licensed beds)
Licensed beds: 40 state-licensed beds · New York State Department of Health
State license: 2701363N active · licensee Latta Road Nursing Home East, LLC
Average residents per day: 35.1 CMS, MDS-derived
CMS Certification Number: 335618
Certification status: Active CMS certification Verified
First approved (Medicare/Medicaid): Jan 1, 1978
Ownership type: For profit - Individual
Operator (legal business name): Latta Road Nursing Home East, LLC
CMS chain: Hurlbut Care 13 facilities
Phone: (585) 225-0920
Resident & family council: Resident
Sprinklers in all required areas: Yes
Official profile: Medicare Care Compare ↗

Inspection record · CMS window

Verified

Inspections

8

latest Apr 18, 2025

Citations

20

17 health · 3 fire

Harm or worse

1

no immediate jeopardy

Severity	Isolated	Pattern	Widespread
Immediate jeopardy	J·	K·	L·
Actual harm	G1	H·	I·
Potential harm	D17	E1	F·
Minimal	A·	B1	C·

CMS publishes about the three most recent standard surveys plus complaint and infection-control inspections from the prior three years. Older findings leave the dataset; their absence is not evidence they never happened.

CMS Five-Star ratings

Federal · CMS

Overall

Health inspections

Staffing

Quality measures

Penalties · about the last 3 years

Fines

1

$8,979

Payment denials

0

Latest

Jan 16, 2025

Federal certification

Federal · CMS

Authority: Centers for Medicare & Medicaid Services (CMS), surveyed by the state survey agency
CCN: 335618
Program: Medicare and Medicaid
Medicare (SNF): Certified
Medicaid (NF): Certified
Certified beds: 40
First approved: Jan 1, 1978
Located in a hospital: No
Status: Active CMS certification as of CMS release Nov 1, 2026
Evidence: Verified

State license

Authority: New York State Department of Health (NYSDOH)
License number: 2701363N
State facility ID: 475
License type: Residential Health Care Facility - SNF
License status: active
Licensed beds: 40
Bed certifications: RHCF: 40
Link to CMS record: Linked by exact street address + ZIP Inferred
Licensee: Latta Road Nursing Home East, LLC · LLC
As of: Oct 23, 2026
Evidence: Inferred source ↗

Federal certification and the state license are different records. A nursing home is licensed by the state and, separately, certified by CMS to bill Medicare and/or Medicaid. We link them by the CCN when the state publishes it; otherwise by exact address, house number and street, or exact name within the same ZIP, and label that link as inferred. Never by name alone.

CMS publishes about the three most recent standard surveys plus complaint and infection-control inspections from the prior three years. Older findings leave the dataset; their absence is not evidence they never happened.

Date	Domain	Survey types	Citations	Most severe	Open
Apr 18, 2025	Fire safety	Fire Safety Standard	1	Potential harm	—	Open →
Apr 18, 2025	Health	Health Standard	6	Potential harm	—	Open →
Jan 17, 2025	Health	Health Complaint	1	Potential harm	—	Open →
Jan 16, 2025	Health	Health Complaint	2	Actual harm	—	Open →
Aug 8, 2023	Fire safety	Fire Safety Standard	0	No citations	—	Open →
Aug 8, 2023	Health	Health Standard	5	Potential harm	—	Open →
Mar 25, 2022	Fire safety	Fire Safety Standard	2	Potential harm	—	Open →
Mar 25, 2022	Health	Health Standard	3	Potential harm	—	Open →

Enforcement

Penalties

Civil money penalties and denials of payment for new admissions, as published by CMS (about the last three years). Amounts may change on appeal.

Date	Type	Amount	Payment denial	Record
Jan 16, 2025	Civil money penalty (fine)	$8,979	—	335618\|Fine\|22378

Scope × severity

Severity	Isolated	Pattern	Widespread
Immediate jeopardy	J·	K·	L·
Actual harm	G1	H·	I·
Potential harm	D17	E1	F·
Minimal	A·	B1	C·

By concept

Date	Tag	Deficiency	Scope / severity	Correction	Flags
Apr 18, 2025	K-0363	Install corridor and hallway doors that block smoke. Smoke Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Jun 2, 2025
Apr 18, 2025	F-0582	Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. Resident Rights Deficiencies · Resident rights & abuse/neglect	D · Potential harm Isolated	Corrected Jun 2, 2025
Apr 18, 2025	F-0677	Provide care and assistance to perform activities of daily living for any resident who is unable. Quality of Life and Care Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Jun 2, 2025
Apr 18, 2025	F-0695	Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Jun 2, 2025
Apr 18, 2025	F-0700	Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail. Quality of Life and Care Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Jun 2, 2025
Apr 18, 2025	F-0812	Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Food, nutrition & hydration	D · Potential harm Isolated	Corrected Jun 2, 2025
Apr 18, 2025	F-0880	Provide and implement an infection prevention and control program. Infection Control Deficiencies · Infection prevention	D · Potential harm Isolated	Corrected Jun 2, 2025
Jan 17, 2025	F-0729	Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining. Nursing and Physician Services Deficiencies · Staffing & supervision	D · Potential harm Isolated	Corrected Mar 16, 2025	Complaint
Jan 16, 2025	F-0805	Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs. Nutrition and Dietary Deficiencies · Food, nutrition & hydration	G · Actual harm Isolated	Corrected Mar 16, 2025	Complaint
Jan 16, 2025	F-0610	Respond appropriately to all alleged violations. Freedom from Abuse, Neglect, and Exploitation Deficiencies · Resident rights & abuse/neglect	D · Potential harm Isolated	Corrected Mar 16, 2025	Complaint
Aug 8, 2023	F-0610	Respond appropriately to all alleged violations. Freedom from Abuse, Neglect, and Exploitation Deficiencies · Resident rights & abuse/neglect	D · Potential harm Isolated	Corrected Oct 6, 2023
Aug 8, 2023	F-0657	Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals. Resident Assessment and Care Planning Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Oct 6, 2023
Aug 8, 2023	F-0756	Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures. Pharmacy Service Deficiencies · Medication management	D · Potential harm Isolated	Corrected Oct 6, 2023
Aug 8, 2023	F-0760	Ensure that residents are free from significant medication errors. Pharmacy Service Deficiencies · Medication management	D · Potential harm Isolated	Corrected Oct 6, 2023
Aug 8, 2023	F-0761	Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Pharmacy Service Deficiencies · Medication management	D · Potential harm Isolated	Corrected Oct 6, 2023
Mar 25, 2022	K-0211	Keep aisles, corridors, and exits free of obstruction in case of emergency. Egress Deficiencies · Environment & life safety	D · Potential harm Isolated	Corrected Apr 29, 2022
Mar 25, 2022	K-0271	Have exits that are accessible at all times. Egress Deficiencies · Environment & life safety	E · Potential harm Pattern	Waiver granted
Mar 25, 2022	F-0677	Provide care and assistance to perform activities of daily living for any resident who is unable. Quality of Life and Care Deficiencies · Clinical care	D · Potential harm Isolated	Corrected Apr 29, 2022
Mar 25, 2022	F-0761	Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Pharmacy Service Deficiencies · Medication management	D · Potential harm Isolated	Corrected Apr 29, 2022
Mar 25, 2022	F-0582	Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. Resident Rights Deficiencies · Resident rights & abuse/neglect	B · Minimal Pattern	Corrected Apr 29, 2022

“Corrected” does not erase a citation: the historical finding stays listed with its disposition. Narrative statements of deficiencies are not part of the CMS dataset; see Care Compare for the official inspection report.

Five-Star ratings

Federal · CMS

Overallstate 3.1

Health inspectionsstate 2.7

Staffingstate 2.9

Quality measuresstate 3.9

Long-stay QM

Short-stay QMNot rated

CMS ratings apply to CMS-certified nursing homes only and are relative within each state. They are not a guarantee of any individual resident’s experience.

Nurse staffing · hours per resident per day

Total nurse staffing3.72

State avg 3.69US avg 3.90

Registered nurse (RN)0.40

State avg 0.73US avg 0.69

Licensed practical nurse1.18

State avg 0.76US avg 0.86

Nurse aide2.15

State avg 2.20US avg 2.35

Weekend total nurse3.51

State avg 3.20US avg 3.43

Reported from Payroll-Based Journal (PBJ) data, as published by CMS. Case-mix adjusted total: 3.92 (case-mix index 1.33).

Staff turnover

Total nursing staff turnover29.7%

State avg 40.3%US avg 45.3%

Registered nurse turnoverNot reported

State avg 39.6%US avg 42.5%

Administrators who left0

State avg 1US avg 1

Health survey score

Cycle 1 standard survey: Apr 18, 2025
Cycle 1 health score: 24
Total weighted score: 30

Operating entity

Latta Road Nursing Home East, LLC

CMS legal business name of the certified provider. Operates this facility only.

VerifiedLinked by exact legal name

CMS chain

Hurlbut Care

13 facilities in 1 states. CMS chain ID 275.

VerifiedAssigned by CMS

Chain average overall rating (CMS): 3.9

Ownership disclosures

Disclosures

12

Organizations

1

Individuals

11

Direct & indirect ownership

Owners of record

Name	Type	Role (Carefield group)	CMS role text	Share	Since
Robert Hurlbut	Individual	Direct owner	DIRECT OWNERSHIP INTEREST	not provided	Jan 1, 2016

CMS Ownership file

All disclosed roles

Operator, owners, managers, officers and lenders are distinct roles and are never flattened into one entity. Organizations link across facilities by exact normalized legal name; individuals are listed per facility only.

Name	Type	Role (Carefield group)	CMS role text	Share	Since
Robert Hurlbut	Individual	Direct owner	DIRECT OWNERSHIP INTEREST	not provided	Jan 1, 2016
Mark Curletta	Individual	Operational / managerial control	OPERATIONAL/MANAGERIAL CONTROL	not provided	Jul 1, 2021
Sonia Dar	Individual	Operational / managerial control	OPERATIONAL/MANAGERIAL CONTROL	not provided	Jan 1, 2020
Michelle Sergent	Individual	Operational / managerial control	OPERATIONAL/MANAGERIAL CONTROL	not provided	Apr 1, 2025
Mark Curletta	Individual	Corporate officer / director	CORPORATE OFFICER	not provided	Jul 16, 2021
Robert Hurlbut	Individual	Corporate officer / director	CORPORATE OFFICER	not provided	Jan 1, 2016
Robert Hurlbut	Individual	Trustee	TRUSTEE OF THE SNF	not provided	Jan 1, 2016
Hurlbut Health Consulting, LLC	Organization	Additional disclosable party	ADP OF THE SNF	not provided	Jul 8, 2025
Mark Curletta	Individual	Additional disclosable party	ADP OF THE SNF	not provided	Jul 1, 2021
Sonia Dar	Individual	Additional disclosable party	ADP OF THE SNF	not provided	Jan 1, 2020
Robert Hurlbut	Individual	Additional disclosable party	ADP OF THE SNF	not provided	Jan 1, 2016
Michelle Sergent	Individual	Additional disclosable party	ADP OF THE SNF	not provided	Apr 1, 2025

Same chain in New York

All 12 in chain →

Facility	Beds	CMS overall	Last inspection	Citations (window)	Fines
Conesus Lake Nursing Home, LLC 6131 Big Tree Road, Livonia, NY 14487 CCN 335069	48		Apr 23, 2025	10	—
Waterview Heights Rehabilitation and Nursing Cente 135 Meridan St., Rochester, NY 14612 CCN 335082SFF	229	Not rated	Aug 21, 2026	11912 IJ14 harm4 open	$800k
Avon Nursing Home L L C 215 Clinton Street, Avon, NY 14414 CCN 335216	40		Oct 2, 2024	111 harm	$33k
Newark Manor Nursing Home Inc 222 West Pearl Street, Newark, NY 14513 CCN 335219	60		Feb 28, 2025	20	—
Maple City Rehabilitation and Nursing Center 434 Monroe Avenue, Hornell, NY 14843 CCN 335322	114		Jul 30, 2026	422 harm1 open	$62k
The Hurlbut 1177 East Henrietta Road, Rochester, NY 14623 CCN 335341	160		Jul 31, 2025	19	—
Woodside Manor Nursing Home Inc 2425 Clinton Avenue South, Rochester, NY 14618 CCN 335366	44		Aug 29, 2025	19	—
Seneca Nursing & Rehabilitation Center, LLC 200 Douglas Drive, Waterloo, NY 13165 CCN 335400	120		Jun 27, 2025	25	—

No building or property record is linked to this facility yet. Parcel, assessor and building-permit joins will be added only where a valid site match exists.

Coordinates as published by CMS.

Address: 2102 Latta Road, Rochester, NY 14612
ZIP: 14612
County: Monroe County FIPS 36055
State: New York
Urban / rural (CMS): Urban

Within ~25 km

Nearby nursing homes

Facility	Distance	Beds	CMS overall	Last inspection	Citations (window)	Fines
Latta Road Nursing Home West 2100 Latta Road, Rochester, NY 14612 CCN 335617	0 km	40		Jan 21, 2025	9	—
Waterview Heights Rehabilitation and Nursing Cente 135 Meridan St., Rochester, NY 14612 CCN 335082SFF	0.4 km	229	Not rated	Aug 21, 2026	11912 IJ14 harm4 open	$800k
Edna Tina Wilson Living Center 700 Island Cottage Road, Rochester, NY 14612 CCN 335769	1.5 km	120		Apr 11, 2025	13	—
Waterview Heights Rehabilitation and Nursing Center 135 Meriden Street, Rochester, NY 14612 State license only	4.5 km	229 lic.	Not CMS rated	—	No inspections in window	—
Hamilton Manor Nursing Home 1172 Long Pond Road, Rochester, NY 14626 CCN 335615	4.7 km	40		Jul 23, 2026	151 harm1 open	—
Park Ridge Nursing Home 1555 Long Pond Road, Rochester, NY 14626 CCN 335369	7.1 km	120		May 1, 2026	18	—
The Brook at High Falls Nursing Home and Rehabilit 2150 St. Paul Street, Rochester, NY 14621 CCN 335825	7.6 km	28		Jan 16, 2026	37	—
St. Ann's Community 1500 Portland Avenue, Rochester, NY 14621 CCN 335081	9.6 km	470		Jan 7, 2025	281 harm	$51k

Source	Record	Facts	Evidence	Source release	Retrieved
CMS Provider Information US-CMS	335618	name, address, phone, certification, certified_beds, ownership_type, legal_business_name, chain	Verified	Oct 1, 2026	Nov 7, 2026
CMS Provider Information US-CMS	335618	ratings, staffing, health_survey_score Five-Star ratings and PBJ staffing apply to the CMS-certified universe only.	Verified	Oct 1, 2026	Nov 7, 2026
New York DOH Health Facility Information NY	475	state_license, licensed_beds, licensee Linked to the CMS record by exact normalized street address and ZIP (the state roster does not publish the CCN).	Inferred	Oct 23, 2026	Nov 7, 2026
New York DOH Bed Certifications NY	475	capacity, bed_certifications	Verified	Nov 1, 2026	Nov 7, 2026

Record-level source links for CCN 335618

First seen by Carefield Nov 7, 2026 · last changed Nov 7, 2026. This record as JSON · Report a correction